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[FYI] Safe Use of the Internet Action Plan
- To: debate@fitug.de
- Subject: [FYI] Safe Use of the Internet Action Plan
- From: "Axel H Horns" <horns@t-online.de>
- Date: Tue, 15 Feb 2000 21:02:04 +0100
- Comment: This message comes from the debate mailing list.
- Organization: PA Axel H Horns
- Reply-to: horns@t-online.de
- Sender: owner-debate@fitug.de
http://www.netaware.org/gb/index2.html
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This report outlines the findings of a year long research study
commissioned by the European Commission (DGXIII), in preparation for
the Safe Use of the Internet Action Plan (See http://www.echo.lu/iap
for full details.). The work was carried out by the non-profit
organisation Childnet International (see www.childnet-int.org) and
Public Relations company Fleishman Hillard (See www.fleishman.com),
henceforth called the programme team.
The objective of the work was to assess the key messages which would
help children stay safe online, and then how best to communicate
these safety messages effectively to parents, teachers and children
across Europe.
The research involved: assessing existing Internet safety awareness
programmes across Europe (and elsewhere), identifying the key
messages and styles of communication, developing pilot deliverables
and testing these in 6 European countries through focus groups and an
online website questionnaire, and then producing recommendations
(this report) which will support wider awareness actions in the full
Safe Use of the Internet Action Plan for 2000 onwards.
Due to the limited scope of the project, it must be stressed that
this was not a pilot programme for a full scale Internet safety
awareness campaign, but rather a preparatory test of particular
styles of messages, images and deliverables to see what approaches
work best. Furthermore, the programme team was concerned to assess
whether a full European-wide awareness campaign would work, and
whether there were specific issues/concerns in individual countries
and national variances to take into consideration.
The testing of the messages and deliverables had two key components:
asking experts, teachers and children through the www.netaware.org
website (self-selecting); and getting impressionistic feedback from
12 focus groups in the 6 European countries. In addition the
programme team were in constant touch with other organisations and
initiatives concerned about safety and self- regulation of the
Internet.
These included: The Bertelsmann Experts Group, the Association of
Hotlines in Europe (INHOPE), the European Schoolnet, Disney's
European Safe Surfing Week, Getnetwise in the USA, the Vienna
Conference on Combating Child Pornography on the Internet, European
Research into Consumer Affairs (ERICA) as well as individual
government's involved in designing awareness initiatives.
Consultation with these bodies has been crucial and many of the
findings have been endorsed by these other organisations.
The programme team believe that the 12 key findings from this report
and the main recommendations (see below), will help shape the future
Safe Use of the Internet Action Plan as well as other emerging
Internet safety awareness campaigns. Because of the expanding use of
the Internet and the demand for good advice from parents and schools
in keeping children safe, it is crucial that a wider pan-European
Internet safety awareness programme is established quickly.
Key to ensuring the success of this wider campaign is securing cross
sector support from partners in different countries and ensuring that
a high profile branded campaign has real investment, and "ownership"
from industry. With the promise of 50% match funding from the
European Commission, there is a unique opportunity to deliver a
fuller awareness programme which will have a real impact on ensuring
that children are kept safe using the Internet.
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Volltext unter
http://www.netaware.org/home/finalEUreport.PDF