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[FYI] Cellphone based advertising
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- Subject: [FYI] Cellphone based advertising
- From: Kristian Köhntopp <firstname.lastname@example.org>
- Date: Mon, 06 Mar 2000 09:58:34 +0100
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Ericsson brings ads to
mobile Net phones
by Terho Uimonen, IDG News Service\Scandinavia Bureau
March 01, 2000
Advertisers will soon be able to target their
pitches at users of Internet-enabled mobile
phones, courtesy of mobile phone and network
equipment vendor L.M. Ericsson Telephone.
Privacy . . (Score:5, Insightful)
by Money__ (hallada at Netscape dot net)
on 17:56 4th March, 2000 CET (#28)
Imagine, if you will, you're driving down the street,
and quitely, in the background, without your knowledge,
your cell phone company runs a triagulation server that
can find the location of every user on that tower
within .2 seconds. Imagine, if you will, as you drive
past a grocery store, you recieve an instant e-coupon
for $1.25 off a 6 pack of bud. Upon recieving this
little blipvert, you go into the store to pickup
your 6 pack. Happy that you've saved 1.25 on the
price, you open a can as you drive and phone a friend
to tell him about this wonderfull deal.
Ericsson and any other company considering this, should
think twice. The problem with this technology, is that
if the advertizement in the above example came from
DoubleClick, they would have a complete track of
1) WHO I am from the cell phone billing information
(linked together with older buying habbits).
2) WHAT I buy from the grocery store records.
3) WHERE I am at all times thanks to triagulating the
cell phone signal.
4) WHEN I was driving to the store from the time/date
stamp on the location log.
5) WHY I bought the beer from the "Echelon style" key-word
based logging of my conversation in order to give
the advertiser feedback.
The problem with this is that it closes the "last mile"
of the trust model. I've got news for Ericson and anyone
else considering squeezing a blipvert onto my
pee-green-screen-underpowered static box you call a
"At the end of the day, a culture is ruled not just by its laws but by
social norms. The social norms of the Internet and of the Open Source
community, which have proven so productive in the development of the
need to be recognized, honored, and upheld." -- Tim O'Reilly