email Werbung

[zze-THOMAS Frank CNET/DIH/ISS <frank.thomas@cnet.francetelecom.fr>]

Ist das die Zukunft ? Nua berichtet heute:

Frage:	Geht das, juristisch usw. in Deutschland und der EU ?

Oder wird die Hauptwirkung sein, dass der Markt für Blockerprogramme sich
exponential entwickeln wird ?

EMAIL
Archive: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=16>
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Forrester Research: Email Marketing Takes Off

More than 200 billion emails will be sent by marketing companies in
2004 as they come to understand the power of the medium, according to
Forrester Research. Each household will receive an average of 9
marketing emails every day.

The email marketing industry will be worth USD4.8 billion by this time
and USD3.2 billion of this will be spent on retaining customers through
email. The other USD1.6 billion will be spent on outsourcing the
acquisition of new customers through email.

Forrester analysts say that marketers must come to understand that the
traditional ways of measuring customer relationships, timing, frequency
and money spent, must be replaced by amount of information shared by
the consumer with the marketer.

Email marketing enables companies to market lower-cost goods to less
frequent purchasers because it is so much cheaper to use. On average,
each company surveyed had 205,000 names on their in-house mailing list.

<http://www.forrester.com/ER/Press/Release/0,1769,256,FF.html>
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Frank Thomas
Centre national d'études des télécommunications
DIH/UCE
38-40, rue du Général Leclerc
92130 Issy-les-Moulineaux
France
tél.  +331.45.29.48.69
mel frank.thomas@cnet.francetelecom.fr

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