[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
[FYI] Can technology tame the net?
- To: debate@fitug.de
- Subject: [FYI] Can technology tame the net?
- From: "Axel H Horns" <horns@ipjur.com>
- Date: Mon, 19 Jun 2000 00:48:39 +0200
- Comment: This message comes from the debate mailing list.
- Comments: Sender has elected to use 8-bit data in this message. If problems arise, refer to postmaster at sender's site.
- Organization: NONE
- Reply-to: horns@ipjur.com
- Sender: owner-debate@fitug.de
http://www.lawmoney.com/homepage/Display_Story/Previewstory.asp?StoryN
um=4282
------------------------------ CUT ---------------------------------
16 June 2000
Can technology tame the net?
The internet is throwing up all sorts of challenges to intellectual
property owners. In an exclusive interview, James Nurton and Ralph
Cunningham ask MCI WorldCom’s Vinton Cerf, one of the net’s founders,
if technology can help solve the legal problems
[...]
What challenges does the Internet present for IP owners?
The Internet presents both an opportunity and a challenge. We need to
try to establish IP norms with compatible legislation. The present
regime does not cater well to existing laws. There are lots of
potential abuses - such as where one country chooses not to go along
with the standard. For example the tax rules might be different in
one country; it would then be attractive to go there and that would
distort the marketplace.
I am regularly asked questions such as: can you do this technically,
for example with trademarks and domain names? And, in constructing
pieces of the Internet, there are export control questions. When you
move content from one place to another, from a hosting centre, what
are the intellectual property implications? How do you guide
customers using trademarks? How do you deal with web hosting and
caching (which causes trouble) and mirroring (which causes even more
trouble)?
If you have a database filled with information, you probably have to
be aware at least of the American and European privacy laws. There
has to be a balance between personal privacy and convenience:
individual choice is important in the US, while Europe is more top-
down.
One of the problems is that the Internet is carrying so much
intellectual property, it carries information which people don’t see
as someone’s IP. The owner might forget, or not know that they have a
copyright on it, or simply not know about the law. Take a piece of
music which you can have in digital form, or as sheet music or in a
performance, or in a combination of means. It is the same object but
manifested in different ways. The same thing can morph itself into
any of these things. The internet is doing this to other media -
radio, TV, cable.
How can the IP and Internet communities cooperate?
It’s an educational process. There has to be a mutual education
programme. For me, there is a need to educate the IP community on
what we can and can’t do with the technology. For example, Jack
Valenti of the Motion Picture Association has suggested that we need
a system that rings a bell every time there is a copyright violation.
But that simply can’t be done with the technology.
And we need to ask questions of the IP community about issues such as
digital electronic copyright management: can I copy, redistribute,
translate or perform something? For example, Bob Kahn has developed
an IP digital copyright management system for the Library of Congress
called the Handle system. It contains information that helps you find
IP, and find out who owns it and so on.
We also have to help the IP community understand the limits of
regulation. It is like the new photocopying machines of the past: we
may have to realize that some things can’t be stopped. MP3 may be
like this. It may be that the IP community says, with regard to MP3:
I can’t stop that, so how do I change my business models to adapt?
There is so much competition on the Internet you don’t even have to
pretend to regulate it. If you’re in the Federal Communications
Commission in the US, for example, you must be very confused. You
might ask: MCI WorldCom - what are they? Are they a telephone, cable
or Internet company or are they doing all those things? How do you
regulate them? Well, with the Internet, you don’t have to. The
bottlenecks are the cables. What is needed is to regulate the means
of delivery not the TV programme itself. You need to regulate the guy
who owns the cable, and open it up to get competition.
What is the way forward?
There are two things to remember: the Internet has a libertarian
component, so there are knee-jerk reactions from users to the IP
community. You need to approach them with a rational point of view.
The libertarian, rational point of view is that users’ rights are
best served by IP protection. Some people will say you have to change
the way the rules work, but you need to talk about it: what are the
business implications? How do we encourage the creation of
intellectual property?
For example, do we need to look again at fair use concepts? We may
have to say that it is fine to download a CD on your computer, but if
you make 10 million copies then we have a problem. Digital watermarks
may help but that is only a start. There has to be more willingness
to explore alternatives among all communities. Only then will new
business models emerge.
------------------------------ CUT ---------------------------------