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[FYI] Interactive TV has taken off in Europe in an unexpected way: via mobile phones



http://www.economist.com/business/PrinterFriendly.cfm?Story_ID=1392699

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European telecoms  

Texting the television  

Oct 17th 2002  

>From The Economist print edition  

Interactive TV has taken off in Europe in an unexpected way: via 
mobile phones  

[...]  

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