[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
[FYI] German Companies Aren't Betting on E-Business
- To: debate@fitug.de
- Subject: [FYI] German Companies Aren't Betting on E-Business
- From: "Axel H Horns" <horns@t-online.de>
- Date: Thu, 2 Dec 1999 19:06:15 +0200
- Comment: This message comes from the debate mailing list.
- Organization: PA Axel H Horns
- Reply-to: horns@t-online.de
- Sender: owner-debate@fitug.de
http://www.internetnews.com/intl-news/print/0,1089,6_252501,00.html
---------------------------- CUT -------------------------------------
German Companies Aren't Betting on E-Business
December 2, 1999 Frank Petersen, Germany Correspondent
International News Archives
[Berlin] German businesses seem to have quite a poor view of the
future of e-commerce, according to a recent pan-European marketing
study by German consulting group CMG.
According to the report, around 71 percent of all German businesses
are currently not making any notable amount of profit via the
Internet, and only 17 percent expect a noticeable increase in this
sector over the next 12 months.
Around 30 percent of German companies are convinced that, even in the
best case scenario, they would only be able to generate a quarter of
their total revenue from online business.
Compared to the last study, which carried out about 6 months ago, the
overall perception of e-commerce in Germany has turned pessimistic.
German lags far behind its European neighbors in terms of online
expectations: three quarters of European countries expecting a
considerable increase in e-commerce during the next year, whereas 36
percent of German firms believe that development is more likely to
stagnate.
In contrast to Germany, other European countries are entirely
convinced that in 2 years time, more than a quarter of total revenue
will derive from electronic trading. Around 60 percent of German
firms do not even believe that this will be the case within the next
five years.
However, while more than half of all German managing directors
believe the Internet is an important sales channel, around 75 percent
of non-German managers hold the same opinion.
Copyright 1999 internet.com Corp.
All Rights Reserved. Legal Notices, Reprints.
---------------------------- CUT -------------------------------------