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[FYI] Bronfman fordert neue Internet-Architektur: "Trace every Internet download and tag every file."
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- Subject: [FYI] Bronfman fordert neue Internet-Architektur: "Trace every Internet download and tag every file."
- From: "Axel H Horns" <email@example.com>
- Date: Thu, 1 Jun 2000 19:46:10 +0100
- Comment: This message comes from the debate mailing list.
- Organization: PA Axel H Horns
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[Hier sollte deutlich werden, dass der Umbau der Architektur des
Internet nicht lokal von GEMA und IFPI z.B. mittels des RPS-Projektes
betrieben wird; die gesamte Branche trachtet heftig danach, siehe
Bronfmans untenstehenden Fuenf-Punkte-Plan. Bevor man solche
Vorstellungen als pure Wunschphantasien abtut, sollte man sich jedoch
IMHO eindringlich klar machen, dass die Hollywood-Lobby beim U.S.-
Gesetzgeber bisher noch immer das bekommen hat, was sie haben wollte.
Lary Lessigs diesbezuegliche Warnpredigten stimmen nicht unbedingt
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Firm Thinks it Can Solve Music-pirating Problem
By Sherman Fridman, Newsbytes
May 31, 2000
As litigation pitting the recorded music industry against music
service providers such as Napster and MP3.com continue, an Internet
start-up, SealedMedia, Inc., believes that it has the answers that
will allow the transfer of digital content over the Internet while
preserving the copyright owner's control over access to that content.
In an interview with Newsbytes, Alan Mutter, CEO of SealedMedia,
Inc., explained that his company is just facilitating what content
owners and consumers have been doing for a long time: selling and
buying content. And, Mutter stressed, his company's technologies
works with any digital audio, video, or print media types, including
MP3, streaming media, HTML, PDF, JPEG and GIF.
In an overview of the process, Mutter said that SealedMedia's
technology enabled content publishers to "seal" their digital content
and then define licenses for that content.
The content is separated from the rights or licenses that go with it,
so that the content can be distributed freely over the Internet. When
the consumers want to hear or view the content, they must first get a
license to do so.
A consumer who wants to access digital content from a producer who
participates in SealedMedia Inc.'s process, receives an encrypted
file. Before a consumer can access the content, it must be opened
with the user's "key." This key, which remains with the user, has
authentication information and specifies that the consumer has paid
for a license and the terms of the license, the file's time length
and whether the content be copied or accessed multiple times.
Mutter assured that this entire process takes place as quickly as any
online purchase transaction, and that various payment plans are
supported. In addition, Mutter says that to view content, a one-time
download of a small reader file is necessary, and that a user's "key"
Mutter said that the acceptance of SealedMedia's technology by
content producers has been "awesome," and that the technology was
developed at "the right place, for the right thing, at the right
time." What's driving SealedMedia's "staggeringly good" acceptance,
according to Mutter is that after several years of experimenting,
content publishers of all types are realizing that selling ads and
subscriptions don't make money. The boards of directors of these
companies, Mutter says, have laid down the law: "Make money or else,
we're tired of giving this (content) away."
In fact, Mutter says that a lot of corporate executives with whom he
presently deals don't even have business cards yet, they're so new on
the job--they've just been hired by companies that sent them packing
because they were not making money.
Mutter believes that consumers will pay for content they want, and
Tuesday's announcement from MP3.com Inc. [NASDAQ:MPPP] would appear
to support that conclusion.
MP3.com announced Tuesday that it has formed a new business unit to
take advantage of the tremendous opportunity for growth that it sees
in the multi-million dollar retail music licensing market.
In a prepared statement, MP3.com said that its Retail Music Division
would be providing Web-enabled, business-to-business music delivery
to grocery stores, fashion outlets, shopping malls, restaurants and
other retail establishments.
According to MP3.com, these establishments would be able to select
from over 424,000 songs and audio files from more than 67,000 artists
at the MP3.com site. This music is licensed, and subscribers to the
service can manage and modify their music selections anytime and
anywhere utilizing an online private account page.
"We estimate that retail music licensing exceeds $500 million
annually and to properly capitalize on this opportunity it was
imperative to form a distinct business division," MP3.com chairman
and CEO, Michael Robertson, said in a prepared statement.
One inducement that MP3.com claims will turn a business expense into
a "revenue producer" is that subscribers to the Retail Music Service
will be able to insert their own or merchandiser advertising into
their music programming.
For a long time, SealedMedia's Mutter said, companies have considered
copyright infringement as a "cost of doing businesses." But now, he
said, with the advent of businesses models which have at their core
the wholesale giving away of content, publishers are banding together
to put a stop to the practice.
The fact that content producers were no longer going to accept
wholesale copyright infringement appears to be borne out by remarks
made by Edgar Bronfman Jr., head of a major entertainment
conglomerate--Seagram Co. Ltd. [NYSE:VO]--on Friday at Real
Conference 2000. Seagram owns well-known brands in the areas of
motion pictures, print and recorded music.
In the text of his remarks obtained by Newsbytes, Bronfman said that
the most central and critical challenge for the current technological
revolution is the protection of intellectual property rights.
"If intellectual property is not protected," Bronfman said, "across
the board, in every case, with no exceptions and no sophistry about a
changing world, what will happen? Intellectual property will suffer
the fate of the buffalo."
To preserve the intellectual property buffalo, Bronfman vowed to
"move a Roman legion or two of Wall Street lawyers to litigate in
Bellevue and San Jose."
Bronfman outlined five steps, which he said that Universal, Seagram's
main entertainment brand, would be taking.
"First," he said, "we are focused on creating and launching a
consumer-preferred and legal system for consumers to access the media
they desire, beginning with music." In this regard, Bronfman said
that a secure downloading format would be launched in a few months.
Real, Magex and InterTrust Technologies were the companies mentioned
by Bronfman as Universal's partners in this area.
Secondly, Bronfman pledged to emphasize that taking recording music
without paying for it is "stealing." He emphasized that the
technological revolution exemplified by the Internet cannot be
allowed to overturn the principles of law, justice and civilization.
Universal's third initiative is to use the technology that "enables
crime" to protect against crime and criminals. Bronfman said that the
technology exists to "trace every Internet download and tag every
file." He said that he fully intended to "exploit technology to
protect the property which rightfully belongs to its owners."
The fourth avenue of attack, according to Bronfman, is to utilize
existing laws to bring to justice those who "demonstrate contempt for
law and copyright." In this area, Bronfman noted the lawsuits filed
against Napster, MP3.com and iCraveTV. "We will take our fight to
every territory, in every court in every venue, wherever our
fundamental rights are being assaulted and attacked," he vowed.
Bronfman's fifth proposal makes a distinction between anonymity and
privacy. He said that he recognized the right of citizens to privacy,
but not to anonymity, which he compared to the "digital equivalent of
putting on a ski mask when you rob a bank."
Bronfman raised the fight against online piracy to epic World War II
proportions. "World War II," he said as he asked everyone in the
audience to join in the fight to protect and defend property rights,
"was won by the Allied forces, not only because we were right, but
also because we had more men and women, more weaponry and more
Bronfman left no doubt that he equated content producers to the
Allied forces and "that money in turn would train more men and women
and build more weaponry" for the fight against online pirates.
Bronfman did not say what the penalties should be for "all those who
hold fairness in contempt, who devalue and demean the labor and
genius of others."
Bronfman held myMP3.com, Napster, and Gnutella as the ringleaders,
"the exemplars of theft, of piracy, of the illegal and willful
appropriation of someone else's property."
Does all this indicate that the days of free content on the Internet
over? Yes and no, according to Mutter.
Mutter believes that there will still be free content available on
the Web, just not as much of it. Some cuts from an album may be free,
but the entire album won't be, he says. There will be just enough
free material to "get your head inside the tent," Mutter said.
More information about SealedMedia, inc. is available at
The Web site for MP3.com, Inc. is at http://www.mp3.com .
Seagram Co. LTD maintains its Web site at http://www.seagram.com .
Reported by Newsbytes.com, http://www.newsbytes.com
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