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[FYI] Should old media embrace blogging?


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The trees fight back  

Jul 4th 2002  

>From The Economist print edition  

Should old media embrace blogging?  

BACK in the mists of early Internet history, online publishing was 
going to wrest power from the inky fingers of old media groups and 
put it in the hands of ordinary people. Well, it never happened. Yet 
just when old media began to feel smug again about its old-fashioned 
paper-based products, weblogging (known as blogging) happened. The 
question for the big media world is whether to embrace the phenomenon 
that, in part, claims to undermine it.  


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