[FYI] Bundled content and access the future for broadband

["Axel H Horns" <horns@ipjur.com>]

http://www.theregister.co.uk/content/6/27771.html

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Bundled content and access the future for broadband  

By Tim Richardson  

Posted: 24/10/2002 at 11:53 GMT  

Broadband won't become mass market in the UK until service providers 
bundle entertainment content with high-speed Net access.  

So says broadband gear manufacturer, Alcatel, which believes content, 
such as games, music and video, is essential if families are to turn 
to broadband.  

Said Dave Hills of Alcatel: "We predict that by offering a bundled 
broadband service of Internet access, music and video content as well 
as networked gaming, providers will widen the appeal of broadband by 
offering benefits to more family members.  

Curiously, research published earlier this month by Forrester found 
the complete opposite.  

It believes that the way forward is to split access from content.  

[...]  

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