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[FYI] RSA Keeps RFID Private



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http://www.eweek.com/print_article/0,3048,a=119798,00.asp


RSA Security Inc. will unveil a finished version of its RFID "Blocker Tag"
technology that prevents radio-frequency identification tags from being read.

The technology, which RSA plans to demonstrate at its namesake conference
this week in San Francisco, is one of the industry's first attempts to
secure the anticipated oceans of consumer tracking data to be gathered by
the tiny radio-powered tags. As Wal-Mart Stores Inc. and Gillette Co. press
on with massive RFID rollouts, tags are expected to be attached, in
increasing numbers, to all kinds of products, including manufactured goods,
food and apparel.

According to company researchers and security experts, RSA blocker
technology could have a profound and positive effect on the budding RFID
industry, which has been drawing intensifying criticism from civil
libertarians and consumer advocates over privacy concerns.

[...]

Security experts praised RSA's innovation but also cautioned that privacy
protection can be a tough sell.

"It's a cool technology and I love seeing cool technologies pressed into
service for privacy protection," said Bruce Schneier, chief technology
officer of Counterpane Internet Security Inc. and a well-known
cryptographer, in Cupertino, Calif. "The privacy implications are
considerable with RFID. But privacy protection technologies tend not to
sell. I hope it does. It's a tough market but an important market."
[...]



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