FITUG e.V. Förderverein Informationstechnik und Gesellschaft

"Suddenly a company's voice is no louder than that of its leading critics."

http://www.heise.de/tp/deutsch/inhalt/co/8857/1.html

Sony kämpft gegen Umweltschützer

Michaela Simon 05.10.2000

Internes Dokument durchgesickert

Sony Corp. führt einen Überwachungsfeldzug gegen die Aktivisten von Umweltorganisationen. Anlass zu dieser Behauptung ist ein internes Firmendokument, das in die Hände des Inter Press Service gelangte.

[...]

"Smart companies recognise that the Internet is redefining relationships between companies and their stakeholders....

But the Internet also throws up new dangers. Suddenly a company's voice is no louder than that of its leading critics. Activists, customers, journalists and employees are talking to each other like never before, with big business finding it increasingly difficult to stay in the conversation. Furthermore, the Internet creates new opportunities for illegal activities: counterfeiting, illegal trade, and intellectual property abuses.

Infonic exists to help companies understand and engage with the growing living space that is the Internet. "

[...]

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