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DMA Headline News
DMA Launches E-Mail Preference Service To Help Consumers Reduce Unsolicited Commercial E-Mail
Direct Marketing Associations In Eight Other Countries Commit To Using "e-MPS"
by Stephen Altobelli, The DMA January 10, 2000
NEW YORK - Starting today, consumers and businesses wishing to reduce the amount of unsolicited commercial e-mail received can sign up with the Direct Marketing Association's (The DMA) e-Mail Preference Service (e-MPS). A special Web site, www.e-mps.org, has been created where consumers and businesses can register their e-mail addresses. Direct marketing associations in eight other countries also have agreed to use this service.
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