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EUROPE: Germany leads in e-marketing

http://www.ft.com/nbearchive/email-neteq324cc6.htm

EUROPE: Germany leads in e-marketing

By Peter Marsh

Germany is ahead of other large European countries in the weight it ascribes to the internet as a marketing device for business, according to a survey of nearly 1,500 executives, drawn from some of the continent's biggest manufacturing and services companies.

The survey, published today, also underlines the rapid strides the internet is making as an information tool for companies. More than one in 10 of the managers said they use it as their main source of information on business issues, ahead of newspapers and TV.

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