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http://www.wired.com/news/print/0,1294,45195,00.html
ISPs' Free Ride Over in Sweden?
By Julia Scheeres
2:00 a.m. July 17, 2001 PDT
Anders Lövbrand says he's found a steady source of income for indigent content providers: ISPs.
Internet service providers would be worthless without the online media they distribute, figures the 26-year-old Swede, yet content providers aren't getting a fair slice of the revenue pie they help bake.
[...]
The idea behind Lövbrand's company TRIC, which stands for "true revenue for Internet content," is this: Online media band together in a united front to force ISPs to pay for distributing their material. Using proprietary software, TRIC will filter out ISPs that refuse to pay up.
Customers of non-conforming ISPs will get an "access denied" message similar to this when they surf to a TRIC site, along with links to ISPs that do have access to the content.
[...]