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EU backs e-commerce "trustmark"

http://zdnet.com.com/2100-1106-963748.html

EU backs e-commerce "trustmark"

Reuters October 29, 2002, 12:09 PM PT

BRUSSELS--Seeking to encourage Europeans to shop on the Internet, the European Commission is planning a single trustmark scheme to ensure minimum standards of online consumer protection, a Commission official said on Tuesday.

By displaying an easily recognizible icon--the trustmark--on a Web Site, registered merchants would be able to show consumers they meet certain protection standards, such as data privacy requirements, commitment to price and information transparency and information about how to deal with complaints.

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