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Should old media embrace blogging?

http://www.economist.com/business/displayStory.cfm?story_id=1218702

Weblogging

The trees fight back

Jul 4th 2002

>From The Economist print edition  

Should old media embrace blogging?

BACK in the mists of early Internet history, online publishing was going to wrest power from the inky fingers of old media groups and put it in the hands of ordinary people. Well, it never happened. Yet just when old media began to feel smug again about its old-fashioned paper-based products, weblogging (known as blogging) happened. The question for the big media world is whether to embrace the phenomenon that, in part, claims to undermine it.

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