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Bundled content and access the future for broadband

http://www.theregister.co.uk/content/6/27771.html

Bundled content and access the future for broadband

By Tim Richardson

Posted: 24/10/2002 at 11:53 GMT

Broadband won't become mass market in the UK until service providers bundle entertainment content with high-speed Net access.

So says broadband gear manufacturer, Alcatel, which believes content, such as games, music and video, is essential if families are to turn to broadband.

Said Dave Hills of Alcatel: "We predict that by offering a bundled broadband service of Internet access, music and video content as well as networked gaming, providers will widen the appeal of broadband by offering benefits to more family members.

Curiously, research published earlier this month by Forrester found the complete opposite.

It believes that the way forward is to split access from content.

[...]

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