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Bargain Shoppers Chilled by Retailers' DMCA Threats

http://www.chillingeffects.org/weather.cgi?WeatherID=280

Bargain Shoppers Chilled by Retailers' DMCA Threats

Eddan Katz, Chilling Effects Clearinghouse, November 22, 2002

As the holiday season approaches, bargain shoppers not only have to deal with getting through their gift lists and waiting in store lines, but this year they will also have to contend with the chilling effects of the Digital Millennium Copyright Act (DMCA) takedown procedure. When major retail stores including Wal-Mart, Target, Best Buy, Staples, and Office Max learned that the content from their upcoming sales circulars were being posted on the Web, they sent their lawyers to get the information taken down. These corporations claim not to have authorized the release of their advertisements for what is known in the retail industry as "Black Friday," the big shopping day after Thanksgiving when stores expect to increase their profits at the end of the year.

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