FITUG e.V. Förderverein Informationstechnik und Gesellschaft

E-mail marketing on the rise

http://news.bbc.co.uk/1/hi/technology/2284889.stm

Friday, 27 September, 2002, 11:13 GMT 12:13 UK

E-mail marketing on the rise

The number of messages in your inbox could be about to dramatically increase as a survey has found that 90% of firms are likely to try out e-mail marketing in the next year. It may be spam to you, but to the marketing industry e-mail is an untapped gold mine, allowing firms to speak personally and directly to customers.

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