[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
[FYI] Amazon patents affiliate programs technology
- To: debate@fitug.de
- Subject: [FYI] Amazon patents affiliate programs technology
- From: "Axel H Horns" <horns@t-online.de>
- Date: Sat, 26 Feb 2000 17:39:27 +0100
- Comment: This message comes from the debate mailing list.
- Organization: PA Axel H Horns
- Reply-to: horns@t-online.de
- Sender: owner-debate@fitug.de
http://news.cnet.com/news/0-1007-200-1558650.html
----------------------------- CUT ----------------------------------
Amazon patents affiliate programs technology
By The Associated Press
Special to CNET News.com
February 25, 2000, 5:00 p.m. PT
SEATTLE--In a move that could shake up e-commerce, Internet retailer
Amazon.com has patented a technology that lets other Web sites send
it customers in exchange for a commission.
These "affiliate programs" are commonly used by many sites, including
Amazon competitors, to enhance sales. Amazon's possession of a patent
on the technology could allow the company to prohibit others from
using it, or Amazon could charge them a fee if they want to use it.
"If they choose to enforce this, it may radically impact aspects of
emerging technology for Web shopping," Rob Labatt, an analyst at the
research firm Gartner Group, said Friday. "The $64,000 question is
whether they'll enforce it."
Amazon wouldn't say today what plans it has for the new patent.
[...]
----------------------------- CUT ----------------------------------