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[atlarge-discuss] On the Importance of Domain Names
I am certain many of you will find the following article interesting:
http://www.statmarket.com/cgi-bin/sm.cgi?sm&feature&stat020603
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02/06/03
Web Branding Takes Hold As Direct Navigation Is Most Popular Method For
Delivering Users To Web Sites
More Efficient Web Surfing on the Rise as Users Know Exactly Where They
Want to Go, According to WebSideStory's StatMarket
(SAN DIEGO, CA - Feb. 6, 2003) - WebSideStory, Inc. (www.websidestory.com),
the leader in outsourced Web analytics, today reported that the majority of
Internet sites worldwide are reached through direct navigation - typing a
URL in their browser address bar or using a bookmark - rather than through
search engines and Web links. As of February 3, 2003, over 64 percent of
Internet users arrived at sites by direct navigation, compared to about 53
percent only a year ago, according to WebSideStory's StatMarket division, a
leading source of data on global Internet user trends. Web links are
anything that links from one site to another, including text links and ad
banners.
"The days of Web users randomly 'surfing' to sites is ending. Now, more
than ever, people know exactly where they want to go on the Web," said
Geoff Johnston, vice president of product marketing for StatMarket. "This
does not mean search sites or other Web links are now less important,
because users still have to initially find a site before they can bookmark
it. However, having a site worth returning to is becoming increasingly
important to businesses."
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--Sotiris Sotiropoulos
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