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Yahoo et al. "verkaufen Woerter"
- To: debate@fitug.de
- Subject: Yahoo et al. "verkaufen Woerter"
- From: Markus Fleck <fleck@informatik.uni-bonn.de>
- Date: Sun, 28 Sep 1997 01:00:03 +0200
- Comment: This message comes from the debate mailing list.
- Organization: University of Bonn, Germany
- Sender: owner-debate@fitug.de
Jetzt fangen die Suchmaschinen schon an, Woerter zu verkaufen...
>KEYWORD ADS
>Featured primarily on Web search-engine sites, such as Yahoo!,
>advertisers can link a specific ad to text or subject matter that an
>information seeker may enter. Miller Brewing, for example,
>bought the word ''beer'' on Yahoo! so that every time someone
>conducts a search using that term, an ad for ''Miller Genuine
>Draft Beer'' pops up.
http://www.businessweek.com/1997/40/b3547020.htm
Gruesse,
Markus.