[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: [FYI] Harald A. Summa (eco): DE-Internet boomt

> http://www.newsaktuell.de/4d.acgi$getstory?54416

Dazu auch http://www.wired.com/news/news/business/story/15998.html
mit detaillierten Zahlen.

Aber in den Staaten gehen die Preise *pro Anzeigenansicht* inzwischen
runter: http://www.wired.com/news/news/business/story/16024.html

   The survey showed Internet advertising rates in September fell to
   US$36.29 CPM, or cost per thousand. Online advertisers pay the host
   site a rate based on every thousand times its ad is seen. The
   September rate compares to $37.84 CPM in May, and $37.21 CPM in
   AdKnowledge, a Palo Alto, California, firm that makes online
   advertising software, says the dip partly reflects a surplus of online
   space relative to advertiser demand. In other words, the number of
   businesses advertising online is growing, but the number of Web sites
   that are looking for advertisers is growing faster.

Inherent software design problem #4: Few computer users ever learn to change
the preference settings on their software.