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Re: [FYI] Harald A. Summa (eco): DE-Internet boomt
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- Date: Wed, 4 Nov 1998 12:39:45 +0100
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Dazu auch http://www.wired.com/news/news/business/story/15998.html
mit detaillierten Zahlen.
Aber in den Staaten gehen die Preise *pro Anzeigenansicht* inzwischen
The survey showed Internet advertising rates in September fell to
US$36.29 CPM, or cost per thousand. Online advertisers pay the host
site a rate based on every thousand times its ad is seen. The
September rate compares to $37.84 CPM in May, and $37.21 CPM in
AdKnowledge, a Palo Alto, California, firm that makes online
advertising software, says the dip partly reflects a surplus of online
space relative to advertiser demand. In other words, the number of
businesses advertising online is growing, but the number of Web sites
that are looking for advertisers is growing faster.
Inherent software design problem #4: Few computer users ever learn to change
the preference settings on their software.