RE: [ICANN-EU] FW: Domain Name Survey for At Large Member Nominees

["Hans Peter Dittler" <hpdittler@braintec-consult.de>]

On Wed, 16 Aug 2000, Marc Schneiders wrote:

>On Wed, 16 Aug 2000, Hans Peter Dittler wrote:
>>1.  Speculation and the Aftermarket Industry
>>
>> Speculation and Selling of names became possible because 
>> the DNS is misused as a search tool. I hoped that can be 
>> corrected technically by better search-engines, but until 
>> now these hopes have not come to a useful stage.
>> We have to live with this environment and let the market 
>> decide. If single misuse goes too far we should use existing 
>> local laws to enforce rights of names and trademarks.
> 
> Sorry, I think you missed the point here completely. Certain 
I don't think so - perhaps my answer was not clear enough...

> names are in
> great demand not because people just type them in in their 
> browser. That
Yes 

> may be true of a very very tiny number. Names are great 
> because they can
> be remembered. An easy name sells more easily. Or to put it 
> differently:
Yes 

> An easy name needs less marketing, less advertising. That saves
> money. That is why they pay for a good name. And there is 
> nothing wrong with that, I think.
Yes - I can completely follow you on this line

>I have registered some short, common Dutch words. 
> --removed some more lines

Good names are great for marketing, short names even better.
I have no problem with inventing and even selling of names as a
valuable service to others. It is for me like many other forms
of marketing and advertisement business. Even the names of at least
two of the companies I am working for (including BRAINTEC) were
developed by marketing people or agencies who got paid for it.
But I don't like blocking of other people or companies by 
registering hundreds of names and putting a huge price-tag
on them just in hope of a big profit.

-- regards Hans Peter Dittler --