Re: [icann-europe] Recommended Reading: Brad Templeton on ICANN andthe DNS

[Marc Schneiders <marc@schneiders.org>]

On Wed, 18 Jul 2001, at 00:08 [=GMT+0200], Griffini Giorgio wrote:

> > On Tue, 17 Jul 2001, at 02:26 [=GMT+0200], Griffini Giorgio wrote:
> > Marc Schneiders wrote:
> > 
> [zip...zip...zip...]
> > > When a user want to contact him use: a) direct opaque identifier as shown 
> > > on business card, email, ad...  b) search the directory by keyword which 
> > > likely identify the registrant (trade marks , company name, product name, 
> > > family name)  c) resort to a local directory entry where the opaque identifier 
> > > has been collected by method a,b  
> > 
> > I am not sure I get it. In any case, I do not understand what I can
> > put on my trucks with your system in stead of, say, www.kizz.com or
> > www.bargainbook.com.

> If on your trucks you put just your personal name name you are not giving a 
> precise way to reach you. 

It is not about personal names... But about 'brands'.... I would think
that a lot of people would find my brand over 'www.kizz.com' on my
truck. Not, of course, those who never heard of the Internet. As far
as I can see 'www.kizz.com' is very precise. And very short. And very
easy to remember. 

> If you also add your phone number you will have 
> an absolute reference to you. 

'www.kizz.com' does the trick, really. No number needed. I don't want
phonecalls, I want people to buy my stuff on the Net. 

> In system I'm talking about the 'absolute 
> reference' is the opaque unique identifier and you are still 'searchable' by 
> attributes you gave when getting the identifier registered.

I do not need to be searchable. I do not want to be found. People can
find what I want them to find over www.kizz.com.
 
> You may put into such attributes whatever you like... your company name, 
> your pet name or just another number . It is up to you assure that what you 
> choose to use to be found is distinctive enough for your purpose. 

The problem I brought up, is not about getting to me through all sorts
of identifiers. It was about using adresses to advertize. A completely
different issue. By the way, Enum tries to solve the many addresses
to one person issue. 
 
> And if 
> someone else claims about you using same/similar/confusing attributes the 
> dispute is not different on what actually happen in the real world and is more 
> likely confined to a precise jurisdition. Looking from this point of view when 
> using the DNS the way is currently used today the uniquiness of DNS 
> names is a flaw rather than a feature and many look at DNS names as a way 
> to have a very cheap way to make 'distinctive'  a name/brand without dealing 
> with the inherent costs. 

I don't see how the TM lawyers would easy off in your system. The
court battles and UDRP cases would only get a bit more complicated. As
for the DNS: it works fine, doesn't it? The only problem is the TM
lawyers, isn't it? Why change a good working system?

> In summary you may put on your trucks the opaque unique identifier and you 
> are sure to get uniquely identified and reached...

I do not want to be reached. Not at all. I want to sell. So I merely
want people to find those webpages. Not that they go into some
directory and end up with my competitor perhaps. Or that they find all
my mobile phone numbers.

What is better (from a marketing/commercial) perspective:

www.BerlinPizza.de

Berlin > Restaurants > Italian > Pizzeria's > Delivery > BerlinPizza

?

The second one does not fit on the box on the deliverers bike, I am
afraid. Which is not a problem, as no one would remember it anyway.

-- 
Marc@Schneiders.ORG


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