Re: [icann-europe] Recommended Reading: Brad Templeton on ICANN and the DNS

["Jeanette Hofmann" <jeanette@medea.wz-berlin.de>]

On 18 Jul 2001, at 0:35, Marc Schneiders wrote:



> > If on your trucks you put just your personal name name you are not giving a 
> > precise way to reach you. 
> 
> It is not about personal names... But about 'brands'.... I would think
> that a lot of people would find my brand over 'www.kizz.com' on my
> truck. Not, of course, those who never heard of the Internet. As far
> as I can see 'www.kizz.com' is very precise. And very short. And very
> easy to remember. 
> 
> > If you also add your phone number you will have 
> > an absolute reference to you. 
> 
> 'www.kizz.com' does the trick, really. No number needed. I don't want
> phonecalls, I want people to buy my stuff on the Net. 

The problem is that this model doesn't scale. The number of short, easy to remember 
names is finite. The number of businesses and brands, which want to sell on the Net is 
not. 

jeanette
> 
> > In system I'm talking about the 'absolute 
> > reference' is the opaque unique identifier and you are still 'searchable' by 
> > attributes you gave when getting the identifier registered.
> 
> I do not need to be searchable. I do not want to be found. People can
> find what I want them to find over www.kizz.com.
> 
> > You may put into such attributes whatever you like... your company name, 
> > your pet name or just another number . It is up to you assure that what you 
> > choose to use to be found is distinctive enough for your purpose. 
> 
> The problem I brought up, is not about getting to me through all sorts
> of identifiers. It was about using adresses to advertize. A completely
> different issue. By the way, Enum tries to solve the many addresses
> to one person issue. 
> 
> > And if 
> > someone else claims about you using same/similar/confusing attributes the 
> > dispute is not different on what actually happen in the real world and is more 
> > likely confined to a precise jurisdition. Looking from this point of view when 
> > using the DNS the way is currently used today the uniquiness of DNS 
> > names is a flaw rather than a feature and many look at DNS names as a way 
> > to have a very cheap way to make 'distinctive'  a name/brand without dealing 
> > with the inherent costs. 
> 
> I don't see how the TM lawyers would easy off in your system. The
> court battles and UDRP cases would only get a bit more complicated. As
> for the DNS: it works fine, doesn't it? The only problem is the TM
> lawyers, isn't it? Why change a good working system?
> 
> > In summary you may put on your trucks the opaque unique identifier and you 
> > are sure to get uniquely identified and reached...
> 
> I do not want to be reached. Not at all. I want to sell. So I merely
> want people to find those webpages. Not that they go into some
> directory and end up with my competitor perhaps. Or that they find all
> my mobile phone numbers.
> 
> What is better (from a marketing/commercial) perspective:
> 
> www.BerlinPizza.de
> 
> Berlin > Restaurants > Italian > Pizzeria's > Delivery > BerlinPizza
> 
> ?
> 
> The second one does not fit on the box on the deliverers bike, I am
> afraid. Which is not a problem, as no one would remember it anyway.
> 
> -- 
> Marc@Schneiders.ORG
> 
> 
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