Re: [icann-europe] Recommended Reading: Brad Templeton on ICANN andthe DNS

[Marc Schneiders <marc@schneiders.org>]

On Wed, 18 Jul 2001, at 00:42 [=GMT+0100], Jeanette Hofmann wrote:
> On 18 Jul 2001, at 0:35, Marc Schneiders wrote:

> > > If on your trucks you put just your personal name name you are not giving a 
> > > precise way to reach you. 
> > 
> > It is not about personal names... But about 'brands'.... I would think
> > that a lot of people would find my brand over 'www.kizz.com' on my
> > truck. Not, of course, those who never heard of the Internet. As far
> > as I can see 'www.kizz.com' is very precise. And very short. And very
> > easy to remember. 
> > 
> > > If you also add your phone number you will have 
> > > an absolute reference to you. 
> > 
> > 'www.kizz.com' does the trick, really. No number needed. I don't want
> > phonecalls, I want people to buy my stuff on the Net. 
> 
> The problem is that this model doesn't scale. The number of short, easy to remember 
> names is finite. The number of businesses and brands, which want to sell on the Net is 
> not. 

That problem, however, is not solved at all by the proposed directory
thingy. The point was not whether DNS works perfectly, but whether
something else might work better for a specific purpose for which the
DNS is used, to wit advertizing. (There are other good things about
DNS not accomplished by a directory, naturally.)

As for a solution to the artificially limited number of names:

http://www.open-rsc.org/

marc@pan.bijt.net

> 
> jeanette

[...]


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