Re: [icann-europe] Recommended Reading: Brad Templeton on ICANN and the DNS

["Jeanette Hofmann" <jeanette@medea.wz-berlin.de>]

On 18 Jul 2001, at 0:50, Marc Schneiders wrote:
> On Wed, 18 Jul 2001, at 00:42 [=GMT+0100], Jeanette Hofmann wrote:
> > On 18 Jul 2001, at 0:35, Marc Schneiders wrote:
> 
> > > > If on your trucks you put just your personal name name you are not giving a 
> > > > precise way to reach you. 
> > > 
> > > It is not about personal names... But about 'brands'.... I would think
> > > that a lot of people would find my brand over 'www.kizz.com' on my
> > > truck. Not, of course, those who never heard of the Internet. As far
> > > as I can see 'www.kizz.com' is very precise. And very short. And very
> > > easy to remember. 
> > > 
> > > > If you also add your phone number you will have 
> > > > an absolute reference to you. 
> > > 
> > > 'www.kizz.com' does the trick, really. No number needed. I don't want
> > > phonecalls, I want people to buy my stuff on the Net. 
> > 
> > The problem is that this model doesn't scale. The number of short, easy to remember
> > names is finite. The number of businesses and brands, which want to sell on the Net is
> > not. 
> 
> That problem, however, is not solved at all by the proposed directory
> thingy. The point was not whether DNS works perfectly, 

Scalability is not about perfectness. It is about whether or not a system accomodates 
future growth.

but whether
> something else might work better for a specific purpose for which the
> DNS is used, to wit advertizing. (There are other good things about
> DNS not accomplished by a directory, naturally.)
> 
> As for a solution to the artificially limited number of names:
> 
> http://www.open-rsc.org/

I don't see how multiple roots solve the problem of scarce easy to remember names 
unless you expect people to recall both a domain name and one of thousands of TLDs. I 
wouldn't. 

jeanette
> 
> marc@pan.bijt.net
> 
> > 
> > jeanette
> 
> [...]
> 



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