Re: [atlarge-discuss] FW: [atlarge-panel] 006 Name - Panel approves Timeline and Schedule

["Ron Sherwood" <sherwood@islands.vi>]

Good morning, Judith and Richard:

    I do agree with Richard's thinking here.  There are those who will
correctly name a few brands who gained name recognition by using the .com
suffix (Amazon.com; Pets.com; Hotels.com; etc.) but generally speaking we
know of brands by name and without the TLD suffix (Google; Napster; Expedia;
AOL; Yahoo; Orbitz; etc.).  However, I am hard pressed to come up with an
international brandname that includes the .org suffix.

    The argument that we have to use the suffix because it is the only way
to reach us is not really valid.  That argument may have some value if we
were to mount a massive TV or print ad campaign where the logo and web
address were to be the only memorable images, but I don't see that happening
in the near future. And, if our exposure is via the internet, a live link or
a bookmark do not absolutely require suffix recognition, although the
presence of the .org TLD will not hurt, and could enhance, our image.

Ron Sherwood



----- Original Message -----
From: "Richard Henderson" <richardhenderson@ntlworld.com>
To: "Judith Oppenheimer" <joppenheimer@icbtollfree.com>
Cc: "'Atlarge Discuss List'" <atlarge-discuss@lists.fitug.de>
Sent: Tuesday, August 27, 2002 9:30 AM
Subject: Re: [atlarge-discuss] FW: [atlarge-panel] 006 Name - Panel approves
Timeline and Schedule


> I personally prefer a name for our organisation which sounds like more
than
> a website.
>
> Do you talk about ICANN or ICANN.org?
>
> Do you talk about Ford or Ford.com?
>
> Do you talk about The Red Cross or theredcross.org?
>
> Do you talk about Disney or Disney.com?
>
> Etc etc etc...
>
> Personally, I feel we are going to be reported in the media as one of many
> vying organisations, and I feel it is probably bad for our corporate image
> to be branded with some stupid .TLD ending stuck on the end.
>
> The .TLD ending points to a domain which points to a website ...
>
> The website is "about" the organisation : it is not the organisation
itself.
>
> Obviously there are some who can recognise the subtlety of using the TLD
> ending in our internet age, but I honestly think most members of the
public
> will not get that subtlety and to them it will just look "naff".
>
> Just my views : let the membership decide
>
> Richard
>
> ----- Original Message -----
> From: Judith Oppenheimer <joppenheimer@icbtollfree.com>
> To: 'Richard Henderson' <richardhenderson@ntlworld.com>; 'Vittorio
Bertola'
> <vb@vitaminic.net>
> Cc: 'Atlarge Discuss List' <atlarge-discuss@lists.fitug.de>
> Sent: Tuesday, August 27, 2002 2:15 PM
> Subject: RE: [atlarge-discuss] FW: [atlarge-panel] 006 Name - Panel
approves
> Timeline and Schedule
>
>
> > > (b) TLD-ending
> > > to be excluded from formal name.
> >
> > I am unclear as to your intent here.
> >
> > Are you suggesting that a name sans domain registration (and therefore
> sans
> > TLD-ending) should be considered?
>
> Not what I had in mind - it's obviously useful to have a web address that
> identifies the words in our name, just as Icann does not have a website at
> Neulevel, and Ford does not have a website at Peugeot etc etc
>
> >
> > Or that a name with matching registrations should be considered, but
that
> > the primary TLD-ending be excluded from the name as it is written/drawn
as
> > a logo?
>
> Exactly
>
> >
> > Whether the first or the latter, please explain why.
>
> Please see my comments above. It's elementary, my dear Oppenheimer!
>
> >
> > J
> >
>
> --------------------------------------------------------------------------
> -
> > ----------
> > Judith Oppenheimer
> > http://JudithOppenheimer.com
> >
>
>
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