RE: [atlarge-discuss] FW: [atlarge-panel] 006 Name - Panel approves Timeline and Schedule

["Judith Oppenheimer" <joppenheimer@icbtollfree.com>]

Ford, The Red Cross and Disney are already branded, and assumptions can be
made that they are on the net, and where to find them.

Interestingly, since you bring it up, Disney's .com version is coined
Disney Online.

> Do you talk about The Red Cross or theredcross.org?

TheRedCross.org, while owned by The American Red Cross, doesn't resolve.
Only RedCross.org does.  (RedCross.com is also owned by The American Red
Cross, but it doesn't resolve either.  Perhaps these folks are not the
ideal model for how to reach your public online.)

Now, Amazon.com is Amazon.com, and 1800Flowers.com makes sure you know how
to reach them coming and going!

However, per an email I sent out earlier this week, I'm not suggesting that
the spoken name require the TLD.  But I think the written/logo name should.

J

p.s.  The Red Cross makes a good case for defensive registrations - at
least when they're used.
p.s.s.  Re an earlier message from Jefsey, there are U.S. trademarks that
include a tld:

1748 live .com's
http://tess.uspto.gov/bin/showfield?f=toc&state=mc13cm.1.1&p_search=searchs
s&p_L=50&BackReference=&p_plural=yes&p_s_PARA1=&p_tagrepl%7E%3A=PARA1%24LD&
expr=PARA1+AND+PARA2&p_s_PARA2=dot+com&p_tagrepl%7E%3A=PARA2%24COMB&p_op_AL
L=AND&a_default=search&a_search=Submit+Query .

even 27 live org's
http://tess.uspto.gov/bin/showfield?f=toc&state=mc13cm.1.1&p_search=searchs
s&p_L=50&BackReference=&p_plural=yes&p_s_PARA1=live&p_tagrepl%7E%3A=PARA1%2
4LD&expr=PARA1+AND+PARA2&p_s_PARA2=dot+org&p_tagrepl%7E%3A=PARA2%24COMB&p_o
p_ALL=AND&a_default=search&a_search=Submit+Query&a_search=Submit+Query

even a typed drawing .org is trademarked:
http://tess.uspto.gov/bin/showfield?f=doc&state=mc13cm.8.4
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Judith Oppenheimer
http://JudithOppenheimer.com
http://ICBTollFreeNews.com
http://WhoSells800.com
212 684-7210, 1 800 The Expert
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Visit 1-800 AFTA, http://www.1800afta.org
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> -----Original Message-----
> From: Richard Henderson [mailto:richardhenderson@ntlworld.com]
> Sent: Tuesday, August 27, 2002 9:30 AM
> To: Judith Oppenheimer
> Cc: 'Atlarge Discuss List'
> Subject: Re: [atlarge-discuss] FW: [atlarge-panel] 006 Name - Panel
> approves Timeline and Schedule
>
>
> I personally prefer a name for our organisation which sounds
> like more than
> a website.
>
> Do you talk about ICANN or ICANN.org?
>
> Do you talk about Ford or Ford.com?
>
> Do you talk about The Red Cross or theredcross.org?
>
> Do you talk about Disney or Disney.com?
>
> Etc etc etc...
>
> Personally, I feel we are going to be reported in the media
> as one of many
> vying organisations, and I feel it is probably bad for our
> corporate image
> to be branded with some stupid .TLD ending stuck on the end.
>
> The .TLD ending points to a domain which points to a website ...
>
> The website is "about" the organisation : it is not the
> organisation itself.
>
> Obviously there are some who can recognise the subtlety of
> using the TLD
> ending in our internet age, but I honestly think most members
> of the public
> will not get that subtlety and to them it will just look "naff".
>
> Just my views : let the membership decide
>
> Richard
>
> ----- Original Message -----
> From: Judith Oppenheimer <joppenheimer@icbtollfree.com>
> To: 'Richard Henderson' <richardhenderson@ntlworld.com>;
> 'Vittorio Bertola'
> <vb@vitaminic.net>
> Cc: 'Atlarge Discuss List' <atlarge-discuss@lists.fitug.de>
> Sent: Tuesday, August 27, 2002 2:15 PM
> Subject: RE: [atlarge-discuss] FW: [atlarge-panel] 006 Name -
> Panel approves
> Timeline and Schedule
>
>
> > > (b) TLD-ending
> > > to be excluded from formal name.
> >
> > I am unclear as to your intent here.
> >
> > Are you suggesting that a name sans domain registration
> (and therefore
> sans
> > TLD-ending) should be considered?
>
> Not what I had in mind - it's obviously useful to have a web
> address that
> identifies the words in our name, just as Icann does not have
> a website at
> Neulevel, and Ford does not have a website at Peugeot etc etc
>
> >
> > Or that a name with matching registrations should be
> considered, but that
> > the primary TLD-ending be excluded from the name as it is
> written/drawn as
> > a logo?
>
> Exactly
>
> >
> > Whether the first or the latter, please explain why.
>
> Please see my comments above. It's elementary, my dear Oppenheimer!
>
> >
> > J
> >
> >
> --------------------------------------------------------------
> ------------
> -
> > ----------
> > Judith Oppenheimer
> > http://JudithOppenheimer.com
> >
>
>
>


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