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[FYI] (Fwd) FC: Zero Knowledge, after poor software sales, tries new
- To: debate@fitug.de
- Subject: [FYI] (Fwd) FC: Zero Knowledge, after poor software sales, tries new
- From: "Axel H Horns" <horns@ipjur.com>
- Date: Wed, 1 Nov 2000 20:45:20 +0100
- CC: krypto@thur.de
- Comment: This message comes from the debate mailing list.
- Organization: NONE
- Sender: owner-debate@fitug.de
------- Forwarded message follows -------
Date sent: Wed, 01 Nov 2000 11:40:59 -0500
To: politech@politechbot.com
From: Declan McCullagh <declan@well.com>
Subject: FC: Zero Knowledge, after poor software sales, tries new gambit
Send reply to: declan@well.com
http://www.wired.com/news/business/0,1367,39895,00.html
Privacy Firm Tries New Gambit
by Declan McCullagh (declan@wired.com)
2:00 a.m. Nov. 1, 2000 PST
WASHINGTON -- Zero Knowledge Systems seems to have finally
realized a harsh truth: Internet users don't like to pay extra to
protect their privacy.
The Montreal-based firm won acclaim for its sophisticated
identity-cloaking techniques, but very few people appear to have
paid the $49.95 a year to shield their online activities from
prying eyes.
That's not exactly a heartening prospect for a company with 250
employees to pay and $37 million in venture capital funds to
justify -- especially when already high-strung investors have
become nervous about Internet companies that have never made a
profit.
Zero Knowledge's solution: A kind of privacy consulting service it
announced on Tuesday. Through it, the company hopes to capitalize
on the growing privacy concerns of both consumers and businesses
-- and, most importantly, finally enjoy some revenues.
"This is a new focus for Zero Knowledge: helping businesses build
in privacy technologies in how they deal with customer data flow,"
Austin Hill, co-founder and chief executive, said in a telephone
interview.
"As customer expectations have increased with privacy, and how
governments have started to regulate some privacy standards ...
all of a sudden, companies are having to think, 'Hold on, how do I
build in privacy?'" Hill said.
Hill and his staff of technologists -- including veterans like
cryptologists Stefan Brands and Ian Goldberg -- aren't alone in
eyeing the privacy-consulting business as a lucrative one.
Many of the established consulting businesses such as
PricewaterhouseCoopers and Ernst and Young offer privacy services.
IBM launched such a business in 1998, and an Andersen Consulting
representative says that privacy awareness is "a component of
almost anything we do."
[...]
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