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[FYI] EUROPE: Germany leads in e-marketing
- To: debate@fitug.de
- Subject: [FYI] EUROPE: Germany leads in e-marketing
- From: "Axel H Horns" <horns@t-online.de>
- Date: Mon, 17 Jan 2000 20:36:25 +0200
- Comment: This message comes from the debate mailing list.
- Organization: PA Axel H Horns
- Reply-to: horns@t-online.de
- Sender: owner-debate@fitug.de
http://www.ft.com/nbearchive/email-neteq324cc6.htm
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EUROPE: Germany leads in e-marketing
By Peter Marsh
Germany is ahead of other large European countries in the weight it
ascribes to the internet as a marketing device for business,
according to a survey of nearly 1,500 executives, drawn from some of
the continent's biggest manufacturing and services companies.
The survey, published today, also underlines the rapid strides the
internet is making as an information tool for companies. More than
one in 10 of the managers said they use it as their main source of
information on business issues, ahead of newspapers and TV.
[...]
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