Re: [atlarge-discuss] Another lawsuit against ICANN, to stop WLS

[Sotiris Sotiropoulos <sotiris@hermesnetwork.com>]

DannyYounger@cs.com wrote:

> Sotiris,
>
> Re:  << If aunt Ethel wanted to back-order a desirable domain and used 
> another 
> provider, she would lose out to whoever used the insider service as a 
> matter of course. >>
>
> Perhaps it's time to let auntie know that in an expanded namespace 
> "desirability of names" won't be an issue.
Which expanded namespace is that exactly?  new.net?  What are you 
talking about?  Why do you think ICANN is so keen on introducing 
sponsored gTLDs?

>  Hyping a back-order product only serves to 
> promote the .com namespace and that is not in anyone's best long-term interest. 
All of my clients ask for .com first.  That is a fact. 
> Focus instead on getting new domain name extensions released -- that would 
> allow for anyone's aunt to secure "desirable" domain names 
No it won't.  The new domains will be mostly sponsored gTLDs that either 
the average joe and ethel will not be allowed to register, or it will be 
something like .name (do you have your .name yet? lol)

> (although I no 
> longer see "desirability" being a significant factor -- since search engines don't 
> care what character string or extensions you have, 
That's simply not true, Danny.  In any case, 60% of web traffic goes 
through direct address type-in, search engines are important, but 
branding is more important.

> hot names are rapidly 
> becoming a myth as content is being found by other means than sticking a domain 
> name into the browser).  
True, but again, most traffic on he web originates through direct 
type-in which makes easy to remember intuitive names quite desitrable 
and sought after.  Case in point: one of my clients recently offered 
$5000 for a registered .com domain that was not evidently being used and 
it is a two-word domain with 11 letters... he settled for the .ca 
reluctantly.  Public perception is what you're missing Danny.  In the 
(North American) public's eye .com is king whether you or I like or not.

> The aftermarket is diminishing in importance.  This seems to be one last 
> attempt to cash in on what remains of a failing market.  I see no particularly 
> strong reason to promote back-order services either by VeriSign or others when an 
> expanded namespace awaits.
Once again, what expanded namespace are you talking about?

Be Well,

Sotiris Sotiropoulos

--
*************
Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.
    --Aristotle (384 BC - 322 BC)




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